Glossary
Glossary
CheatSheet: Online Reputation Glossary
The following terms are used frequently in online reputation management.
Algorithm
The formula search engines use to rank websites and determine whether they merit appearing on page 1 or elsewhere in search results.
Authenticity
The quality of being genuine; a valued quality among bloggers and the larger online community.
Astroturfing
Writing fake comments and reviews.
Branded Content
Content that promotes and cultivates a rapport between a targeted audience and a brand’s products and/or services.
Black Hat SEO
Using unethical methods to attempt to raise the ranking of websites in search engine results.
Content
Information delivered in any medium, whether text, videos, podcasts or images. (When two or more media are juxtaposed it is described as “multimedia content.”)
Content Aggregator
A software or web application which collects, combines and publishes a range of syndicated web content (such as news headlines, blogs, podcasts and video blogs).
Content Farms
Companies which create low-quality Internet content with the goal of having their content rank highly in online searches.
Digital Assets
Online images, multimedia and textual content files.
Domain Squatting (also known as cyber squatting)
Registering or using a domain name with the intent to profit from the goodwill of a trademark belonging to someone else. The cyber squatter then offers to sell the domain to the person or company who owns the trademark contained at an inflated price.
Doxxing
Tracing someone or gathering information about an individual using sources on the Internet, then publishing their private information with malicious intent.
Forum
An online discussion site.
Link
A URL name or description providing an instant connection to a different Web site or section of a Web site. A Web site’s page rank on Google (and other) searches is influenced by the number of links pointing to it (“inbound links”), and the quality of the sites they are linking from.
For more in-depth information, read The Essentials: Online Reputation Management FAQ.
Articles
The Reputation Risk of Human Trafficking in Supply Chains
David Niccolini is a Reputation Communications Advisory Board member, and a serial entrepreneur with over 25 years of professional experience. His work has spanned over six continents and across dozens of industry verticals, and his…Read more
The Essentials: Online Reputation Management FAQs
Online reputation management (ORM) makes you look your best online. It creates a “digital firewall” to protect your reputation from harmful attacks or misinformation; ensures your public image is accurate, up-to-date and authentic, and is…Read more
An Attorney’s Advice for Removing Negative, Defamatory and Infringing Material from the Internet, by Christine Rafin, Esq.
Christine Rafin, Esq. serves as General Counsel – Media at a360 Media, LLC (formerly American Media, Inc.) and is a former partner in the New York City law firm of Kent, Beatty & Gordon, LLP, specializing…Read more
Managing Your Reputation in an AI World: What Every Attorney Should Know
On Thursday, February 15, 2024, from 12:00 PM – 1:00 PM EST, Reputation Communications Founder and CEO Shannon Wilkinson will provide a presentation to Women in Law (WOL). it is open to non-members who may…Read more
Digital Reputation Management for CEOs and the C-Suite
The free flow of information online has made online reputation management essential for nearly everyone. But CEOs, industry leaders, the C-suite and VIPs face special challenges. They are scrutinized both online and off. That loss…Read more
How AI-Fueled Misinformation Could Harm Your Reputation
Welcome to the era of artificial intelligence (AI). How this tech is being harnessed by tech companies and search engines like Google, in particular, also means your reputation could be on the line. This is…Read moreBlog
Is Your Name Protected Online?
Something that always comes up in our engagements is the widespread availability of our clients’ names on the Internet for anyone to purchase and use. Someone may simply share your name, but they can also…Read more
How Google Helps to Suppress Slander for Victims of Online Attacks
Many people are concerned with the volume of slanderous content about people on the internet…including websites that publish such material and then extort victims to pay to have it removed. In 2021, Google announced plans…Read more
Be Proactive About Your Reputation in 2024
Reflecting on the most common reasons why Reputation Communications was engaged by new clients in the last year, I realized those reasons have evolved since I launched this practice over a decade ago. At Reputation…Read more
Planning a Reputation Management Campaign? Read This First.
Over 3 billion people worldwide now use the Internet. The world is truly a stage and you’re on it. How big or small is your role online? And what information can the world find out…Read more
Welcome to the New Season: Here's What We're Working On
The joys of summer vacation season have come to a close — beach days, family cookouts, and long, sun-filled days are making way for cooler weather, changing leaves, and a return to productivity. For us,…Read more