Archive for the ‘Social Media’ Category

ICM Partners Launches Self-Publishing Division

Wednesday, April 17th, 2013

Powerhouse literary and entertainment agency ICM Partners is now offering its stable of best-selling authors and celebrities the option to self-publish—an option that not so long ago was only associated with authors that couldn’t get published any other way. The announcement shows the new importance of digital publishing.

This move by ICM isn’t just in response to the growing market for digital books. David Mamet, an ICM client and Pulitzer Prize-winning author featured in this article about the news, said he chose to digitally print his next book in order to have control over the marketing and promotion process. (more…)

Deconstructing Jenna Marbles’ 1 Billion YouTube Hits

Saturday, April 13th, 2013

As Lizzie Widdicombe’s recent New Yorker article about Vice Media illustrates, YouTube has become the most important social media platform for reaching teens, 20- and 30-somethings.

It is also a major communications outlet for mainstream companies like Toyota, whose YouTube channel has attracted over 47 million views. (more…)

Online Reputation Management: The New Résumé is 140 Characters

Thursday, April 11th, 2013
Image representing Twitter as depicted in Crun...

Image via CrunchBase

In the WSJ article, The New Résumé: It’s 140 Characters, Rachel Emma Silverman and Lauren Weber explain why Twitter is increasingly used as a recruiting tool. They also provide examples of how job seekers are using Twitter to attract positions.

Those who appeal to recruiters have creative, succinct descriptions of their skill set, often accompanied by short videos. According to Silverman and Weber, firms place value on the number of quality followers job seekers have, with 1000 considered a solid number. Their sidebar with tips on using Twitter in job searches, and podcast about how companies are using Twitter to recruit, provides invaluable information for job seekers. (more…)

SEC Green-Lights Social Media: A Game Changer

Thursday, April 4th, 2013

This week the Securities and Exchange Commission ruled that “postings on sites such as Facebook and Twitter are just as good as news releases and company websites.” A Wall Street Journal report by Jessica Holzer and Greg Bensinger notes that some companies, like Dell and eBay, already use Twitter in conjunction with more traditional methods to deliver news and updates to investors, but the SEC’s decision could be a game changer for corporate communications and the ways in which shareholders get investment information. (more…)

Justin Bieber, Millennial Celebrity Culture & What We Can Learn From It

Monday, April 1st, 2013

Teddy Wayne’s New York Times essay about Justin Bieber is about under-age performers and their lack of a childhood.  It is also about the media landscape that many millennials have grown up in.  An excerpt:

“One reason Mr. Bieber has captivated our attention, beyond his talent and charisma, is that, alongside Mark Zuckerberg, he is the paragon of the millennial celebrity. Born in 1994, he has hardly known a world without broadband Internet, smartphones, social media and digital imagery (and, yes, public apologies by celebrities through those same conduits). He has exploited — and been exploited by — these tools to great effect, currently ruling the Twitter roost with more than 36 million followers…”

It is insightful reading for CEOs and managers at companies becoming more active on those platforms.