Jonathan van Meter has written a New York Times Magazine cover story about Anthony Weiner’s exploration into a political comeback. It comes out in print April 14 and went online this morning. Deconstructing the strategy behind it is interesting in terms of online reputation management.
In 2011 Weiner, then a New York congressman, tweeted an inappropriate photograph of himself to thousands of followers. Since addressing the scandal and stepping down from political office, he has kept a low profile until this story. In it, he announces his plans to enter the New York City mayoral run. He has a political fund with $4.3 million to invest. Before deciding to participate in this article, he spent $100,000 to evaluate public sentiment toward him. Adding complexity to the issue, he is married to Huma Abedin, a highly respected political aide to Hillary Clinton. (more…)