Misperceptions about what online reputation management (ORM) can fix are common – and understandable. Though we generally share certain toolkit essentials (such as creating various types of platforms and content), each ORM firm has its own approach, specializations and strategies.
ORM can’t make facts go away
The most common assumption about ORM is that it can make unwanted information disappear into the lower depths of Google. That is part of ORM. But that approach does not make facts disappear. And once a story hits the major media, there isn’t much of anything it can do as far as Google results are concerned. (more…)