Apple’s first-quarter profit of $13.1 billion wasn’t good enough for investors, who sent the company’s stock down 11 percent on Thursday. While the view that the company’s years of rapid growth are leveling off was certainly a major factor in that reaction, a look at public perception and the state of Apple’s singular reputation can give us a more nuanced portrait of the company as it enters 2013. (more…)
Managing your image.
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Archive for the ‘Branding’ Category
“”That’s your brand, that’s how you represent yourself,” says Peter Handal, CEO of Dale Carnegie Training, a Hauppauge, N.Y., provider of workplace-training services. “If you post something that comes back to haunt you, people will see that.”
“Workers also should make sure their personal brand is attractive and reflects well on employers. “More and more employers are looking for employees to tweet on their behalf, to blog on their behalf, to build an audience and write compelling, snappy posts,” says Meredith Haberfeld, an executive and career coach in New York.”