Posts Tagged ‘Social media’

What We Can Learn From Teenagers’ Online Reputation Management

Wednesday, May 29th, 2013

Today’s teenagers, the first generation to grow up with the Internet and social media, are setting a good example for older generations when it comes to managing their online reputation, according to a recent Pew Internet report.

As the first digital natives, they know how online privacy works. “Most teens have checked their Facebook privacy settings relatively recently,” according to the study. They also know its limits: “There is a common attitude among focus group participants that as soon as something is posted online, there is a risk that it is no longer private.” Rather than obsessively guarding the information and content that they post online, most teens opt for what Pew describes as a “one-size-fits-all-approach” that even includes their parents. “There isn’t any information that I would hide from my parents and not my friends, and vice versa,” one boy said. (more…)

Deconstructing Jenna Marbles’ 1 Billion YouTube Hits

Saturday, April 13th, 2013

As Lizzie Widdicombe’s recent New Yorker article about Vice Media illustrates, YouTube has become the most important social media platform for reaching teens, 20- and 30-somethings.

It is also a major communications outlet for mainstream companies like Toyota, whose YouTube channel has attracted over 47 million views. (more…)

Fake Twitter Followers Are Now a Million-Dollar Business

Monday, April 8th, 2013

The fast-growing market for buying fake Twitter followers has become a big one.

In this Bits Blog post, technology reporter Nicole Perlroth explains why. That you can buy 1,000 Twitter (fake) followers for $5 goes to show how many social media statistics are iffy. Social media has no barrier to entry: anyone can write, post, share and follow. Even the experts find it hard to detect fake followers from real ones.

SEC Green-Lights Social Media: A Game Changer

Thursday, April 4th, 2013

This week the Securities and Exchange Commission ruled that “postings on sites such as Facebook and Twitter are just as good as news releases and company websites.” A Wall Street Journal report by Jessica Holzer and Greg Bensinger notes that some companies, like Dell and eBay, already use Twitter in conjunction with more traditional methods to deliver news and updates to investors, but the SEC’s decision could be a game changer for corporate communications and the ways in which shareholders get investment information. (more…)

Justin Bieber, Millennial Celebrity Culture & What We Can Learn From It

Monday, April 1st, 2013

Teddy Wayne’s New York Times essay about Justin Bieber is about under-age performers and their lack of a childhood.  It is also about the media landscape that many millennials have grown up in.  An excerpt:

“One reason Mr. Bieber has captivated our attention, beyond his talent and charisma, is that, alongside Mark Zuckerberg, he is the paragon of the millennial celebrity. Born in 1994, he has hardly known a world without broadband Internet, smartphones, social media and digital imagery (and, yes, public apologies by celebrities through those same conduits). He has exploited — and been exploited by — these tools to great effect, currently ruling the Twitter roost with more than 36 million followers…”

It is insightful reading for CEOs and managers at companies becoming more active on those platforms.