Posts Tagged ‘shannon wilkinson’

Your Online Reputation Checklist: Evaluating Your Internet Image

Monday, June 17th, 2013

This is the fifth in a series of posts revisiting the essentials of online reputation management and looking toward the industry’s future. The first in the collection: Online Reputation Management is Entering a New Era: What You Need to Know. The second: What is Online Reputation Management? An Updated Definition. The third: Online Reputation Management Issues Faced by CEO’s, Celebrities, High-Net Worth Individuals and Other Influencers. The fourth: In Online Reputation Management, Content is King.

There are many ways to evaluate the status of your online reputation and the steps needed to create, expand or repair it.  We assess these criteria each time we review someone’s online presence. It is a checklist that can help you determine yours, too. (more…)

FINRA is Scrutinized: Dealbook on BrokerCheck’s Cleaning History

Thursday, June 13th, 2013

This article in Deal Book discusses the often extensive efforts by brokers to get complaints against them removed from BrokerCheck. Maintained by The Financial Industry Regulatory Authority (FINRA), Broker Check is the main information source on financial professionals for consumers. (more…)

Mixed Up: Mistaken Online Identities

Monday, June 10th, 2013

A new and common case of mistaken identity is when someone else that shares your name has a strong online presence.

No matter who it is that shares your name, it can create problems when you are trying to build a strong online identity.  It can be especially damaging if your namesake has a bad reputation. Even if one’s namesake hasn’t done anything particularly embarrassing or scandalous, mistaken identity can still be a significant issue. (more…)

The “Management” in Online Reputation Management

Wednesday, June 5th, 2013

There’s a common perception that online reputation management (ORM) doesn’t involve much more than the creation of new online content to push aside potentially unflattering search results down.

Quality content— with an emphasis on the “quality”—is certainly important. It’s the first of the four tools covered in the recently updated Online Reputation Management: What Every Influencer Should Know. But a more robust and dynamic strategy is more effective, and often necessary. (more…)

Top Online Reputation Management Take-Aways from “The New Digital Age,” by Eric Schmidt & Jared Cohen

Monday, June 3rd, 2013

In The New Digital Age (Knopf), Google Executive Director Eric Schmidt and Google Ideas director Jared Cohen predict how the digital revolution will affect our use of technology and our virtual identities. Here are their most compelling observations impacting online reputation management:

In the next decade, the world’s virtual population will outnumber the population of Earth. Practically every person will be represented in multiple ways online.

Identity will be the most valuable commodity for citizens in the future, and it will exist primarily online. (more…)