Our updated, 2013 guide for CEO’s, high-net worth individuals and influencers across all industries is out.
Managing your image.
Enhancing your influence.
Posts Tagged ‘reputation management’
2013 Edition of “Online Reputation Management: What Every Influencer Should Know,” by Shannon Wilkinson, Is OutWednesday, May 22nd, 2013
Online Reputation Management Issues Faced by CEO’s, Celebrities, High-Net Worth Individuals and Other InfluencersFriday, April 26th, 2013
This is the third in a series of posts revisiting the essentials of online reputation management and looking toward the industry’s future. The first in the collection: Online Reputation Management is Entering a New Era: What You Need to Know. The second: What is Online Reputation Management? An Updated Definition.
CEO’s, celebrities and high-net worth individuals face special challenges regarding their online image. An abundant amount of information about them appears on the Internet—good, bad or indifferent—that, like everyone else, they have little to no control over. This now can include such personal data as home addresses.
Computer “bots” continually scan the Internet and collect the personal information of people who often don’t even realize their personal information is available. It is scoured from such public records as online telephone directories, driver license bureaus and the local courthouses that maintain legal records of property ownership. That has an impact on physical security as well as privacy. (more…)
This is the second in a series of posts revisiting the essentials of online reputation management and looking toward the industry’s future. The first in the collection: Online Reputation Management Is Entering a New Era: What You Need to Know.
Online reputation management entails establishing, maintaining, repairing and monitoring the publicly available online information about an individual or organization.
In its early days—the mid-1990s—online reputation management (ORM) focused on repairing malicious content: anonymous, negative online commentary posted on Internet forums and in the comments sections accompanying blogs and media platforms. (more…)
Jonathan van Meter has written a New York Times Magazine cover story about Anthony Weiner’s exploration into a political comeback. It comes out in print April 14 and went online this morning. Deconstructing the strategy behind it is interesting in terms of online reputation management.
In 2011 Weiner, then a New York congressman, tweeted an inappropriate photograph of himself to thousands of followers. Since addressing the scandal and stepping down from political office, he has kept a low profile until this story. In it, he announces his plans to enter the New York City mayoral run. He has a political fund with $4.3 million to invest. Before deciding to participate in this article, he spent $100,000 to evaluate public sentiment toward him. Adding complexity to the issue, he is married to Huma Abedin, a highly respected political aide to Hillary Clinton. (more…)
Today’s Dealbook profiles Steven L. Rattner, the financier who manages Mayor Bloomberg’s assets, is a contributing writer for The New York Times Op-Ed page, the author of a monthly column for the Financial Times, the Economic Analyst for MSNBC’s Morning Joe and served as the lead auto advisor in the United States Treasury Department under President Barack Obama. Andrew Ross Sorkin details Mr. Rattner’s extensive achievements. But his focus is on how he rebounded from a low point in an otherwise stellar career. It is instructive reading, since few such careers progress seamlessly. (more…)