This is the third in a series of posts revisiting the essentials of online reputation management and looking toward the industry’s future. The first in the collection: Online Reputation Management is Entering a New Era: What You Need to Know. The second: What is Online Reputation Management? An Updated Definition.

CEO’s, celebrities and high-net worth individuals face special challenges regarding their online image. An abundant amount of information about them appears on the Internet—good, bad or indifferent—that, like everyone else, they have little to no control over. This now can include such personal data as home addresses.

Computer “bots” continually scan the Internet and collect the personal information of people who often don’t even realize their personal information is available. It is scoured from such public records as online telephone directories, driver license bureaus and the local courthouses that maintain legal records of property ownership. That has an impact on physical security as well as privacy. (more…)