With regulators investigating traders’ use of industry chat rooms to manipulate interest rates and currency markets, banks are thinking about implementing new restrictions on these “pervasive tools of the modern trading floor,” writes the Wall Street Journal‘s Jenny Strasburg. But an easy fix is elusive: the chat rooms may add significant reputational risk, but banning them would mean a great loss of operational efficiency. (more…)
Managing your image.
Enhancing your influence.
Posts Tagged ‘reputation management’
Search engine optimization is a lynchpin of effective online reputation management. In this video posted by Search Engine Journal, Google’s Matt Cutts discusses how the tech giant has changed its search engine algorithms to reflect the preponderance of online reputation management (ORM) in the marketplace.
Bottom line, Google has gotten very good at discounting attempts to game search engine results (“black hat” SEO tactics). At the same time, they have gotten even better at bringing the highest quality and most relevant sites to the top of search results.
What do these changes mean for ORM? The time when a campaign could succeed without a good content creation strategy is over.
In response, several companies expanded their online presence, more carefully presenting the identity they wish to convey and offering more chances for consumers to interact with company representatives. (more…)
Online reputation management (ORM) is commonly thought of as the way to remove negative commentary. But it is far more than that. This list provides many examples of how and why online reputation management is utilized. It also includes examples of some of the crises we have responded to with ORM: (more…)