Our updated, 2013 guide for CEO’s, high-net worth individuals and influencers across all industries is out.
Managing your image.
Enhancing your influence.
Posts Tagged ‘Reputation Communications’
2013 Edition of “Online Reputation Management: What Every Influencer Should Know,” by Shannon Wilkinson, Is OutWednesday, May 22nd, 2013
Wall Street is a domain that is thick with regulations regarding the exchange of information and confidentiality. So financial professionals were taken aback when they learned that reporters have been improperly accessing the usage records on their Bloomberg terminal accounts.
In “Bloomberg Admits Terminal Snooping,” Amy Chozick writes that “reporters were trained to use a function on the company’s financial data terminals to monitor login activities of clients in order to advance news coverage…” That included using the information to break news…often about those clients.
The fact that the reporters were willing to overlook the impropriety of this highlights just how far we have to go in navigating privacy issues online. According to security management firm Guardsmark, there are currently two billion people online. Another three billion people are expected to join the online world in the next decade. Included among them are Internet resources like Bloomberg LLP, used by thousands.
A surprising amount of data we would consider private can be accessed online. Unless we are very careful to protect that information—or until a new and comprehensive set of regulations are put in place—such breaches will remain commonplace.
This is the fourth in a series of posts revisiting the essentials of online reputation management and looking toward the industry’s future. The first in the collection: Online Reputation Management is Entering a New Era: What You Need to Know. The second: What is Online Reputation Management? An Updated Definition. The third: Online Reputation Management Issues Faced by CEO’s, Celebrities, High-Net Worth Individuals and Other Influencers.
Content is the most important tool in online reputation management (ORM). It has become so since Google’s major algorithm changes in 2012. That affects how Google evaluates the importance, credibility and relevancy of online content. Google is constantly refining and updating its algorithm, the system it uses to establish the credibility and value of a site over others. One reason is because so many efforts are continually made to game the system: to trick Google and other search engines into erroneously believing that fake content, fake websites and meaningless links (a search engine optimization, or SEO, tool) are credible and thus worth a high ranking. A high ranking means a site is given more precedence over others. Many factors factor into it – some of which Google identifies and more it doesn’t.
Online Reputation Management Issues Faced by CEO’s, Celebrities, High-Net Worth Individuals and Other InfluencersFriday, April 26th, 2013
This is the third in a series of posts revisiting the essentials of online reputation management and looking toward the industry’s future. The first in the collection: Online Reputation Management is Entering a New Era: What You Need to Know. The second: What is Online Reputation Management? An Updated Definition.
CEO’s, celebrities and high-net worth individuals face special challenges regarding their online image. An abundant amount of information about them appears on the Internet—good, bad or indifferent—that, like everyone else, they have little to no control over. This now can include such personal data as home addresses.
Computer “bots” continually scan the Internet and collect the personal information of people who often don’t even realize their personal information is available. It is scoured from such public records as online telephone directories, driver license bureaus and the local courthouses that maintain legal records of property ownership. That has an impact on physical security as well as privacy. (more…)
This is the second in a series of posts revisiting the essentials of online reputation management and looking toward the industry’s future. The first in the collection: Online Reputation Management Is Entering a New Era: What You Need to Know.
Online reputation management entails establishing, maintaining, repairing and monitoring the publicly available online information about an individual or organization.
In its early days—the mid-1990s—online reputation management (ORM) focused on repairing malicious content: anonymous, negative online commentary posted on Internet forums and in the comments sections accompanying blogs and media platforms. (more…)