The reputational impact of online comments and reviews has been a major concern since the early days of the Internet. But the focus on this issue has been particularly intense lately. Many websites have been rethinking how they treat such user-generated content. (more…)
Managing your image.
Enhancing your influence.
Posts Tagged ‘reputation’
In response, several companies expanded their online presence, more carefully presenting the identity they wish to convey and offering more chances for consumers to interact with company representatives. (more…)
Online reputation management (ORM) is commonly thought of as the way to remove negative commentary. But it is far more than that. This list provides many examples of how and why online reputation management is utilized. It also includes examples of some of the crises we have responded to with ORM: (more…)
I was interviewed for the piece. An excerpt:
“While the speed at which information can travel through social media can enhance reputation risk, social media can be a valuable tool in managing reputation risks, said Shannon M. Wilkinson, CEO of Reputation Communications in New York. Social media audits can provide important information before a company enters a market, she said. (more…)