Wednesday, April 24th, 2013
This is the second in a series of posts revisiting the essentials of online reputation management and looking toward the industry’s future. The first in the collection: Online Reputation Management Is Entering a New Era: What You Need to Know.
Online reputation management entails establishing, maintaining, repairing and monitoring the publicly available online information about an individual or organization.
In its early days—the mid-1990s—online reputation management (ORM) focused on repairing malicious content: anonymous, negative online commentary posted on Internet forums and in the comments sections accompanying blogs and media platforms. (more…)
Tags: defined, Online Reputation Management, reputation, Reputation Communications, reputation management, shannon wilkinson
Posted in Online Reputation Management | No Comments »
Friday, April 19th, 2013
This is the first in a series of posts revisiting the essentials of online reputation management and looking toward the industry’s future.
Online reputation management is exploding as an industry. As it has grown, so have its components, such as social media management and search-engine optimization, as well as reputation monitoring, which has become much easier to execute thanks to the renaissance in Big Data. There are reputation advisers, branding companies and crisis management firms announcing reputation management services, reputation monitors, global brand and reputation managers at mainstream and public companies, and SEO companies rolling out new reputation management tools.
(more…)
Tags: Online Reputation Management, reputation, Reputation Communications, Risk management, Search engine optimization, Shannon M. Wilkinson, social media management
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Wednesday, February 27th, 2013
She may not have won last Sunday’s Daytona 500, but rookie NASCAR driver Danica Patrick definitely attracted the most buzz. Most of that attention focused on how she became the first woman to earn the pole position at Daytona.
While some may still know her by her appearances in risqué GoDaddy.com ads than for her driving, a closer look at her story reveals just how much time, effort and planning has gone into her brand. According to an in-depth ESPN Magazine profile by Janet Reitman, it all started with “Plan Danica.” Reitman describes how Patrick caught the racing bug as a young girl and soon had her own “hero cards, the flashy racing version of baseball cards, as well as T-shirts featuring her name and picture.” After her father signed her up for a public speaking course, Patrick “blossomed into a polished pitchwoman,” said Reitman. (more…)
Tags: Bobby Rahal, branding, Danica Patrick, Darren Heitner, David Letterman, David Newton, Daytona 500, ESPN Magazine, Janet Ratman, NASCAR, Online Reputation Issues Blog, reputation, Reputation Communications, Sally Jenkins, shannon wilkinson, Tony Dizinno, Will Hayman
Posted in Authenticity, Branding, Case Study, Image, Reputation, Reputation Management, Twitter | No Comments »
Tuesday, February 19th, 2013
Today’s Dealbook profiles Steven L. Rattner, the financier who manages Mayor Bloomberg’s assets, is a contributing writer for The New York Times Op-Ed page, the author of a monthly column for the Financial Times, the Economic Analyst for MSNBC’s Morning Joe and served as the lead auto advisor in the United States Treasury Department under President Barack Obama. Andrew Ross Sorkin details Mr. Rattner’s extensive achievements. But his focus is on how he rebounded from a low point in an otherwise stellar career. It is instructive reading, since few such careers progress seamlessly. (more…)
Tags: "Morning Joe, Andrew Ross Sorkin, Authenticity, Facebook, Online Reputation Issues Blog, reputation, reputation management, shannon wilkinson, Steven L. Rattner, Steven Rattner
Posted in Authenticity, Image, Internet, Online, Online Reputation Management, Reputation, Transparency, Twitter | No Comments »
Monday, February 4th, 2013
Everyone seems to agree that Coca-Cola’s new television spots addressing obesity are a response to the increasing negative attention that the beverage industry has received from initiatives like New York’s restrictions on sugary drinks. When it comes to the question of whether that campaign is an effective or appropriate strategy for the world’s most valuable brand, however, it’s harder to find consensus. (more…)
Tags: American Academy of Pediatrics, American Cancer Society, branding, Coca-Cola, Mark Bittman, reputation, reputation management, Reputation Rehabilitation, Shannon M. Wilkinson, Steve Cahillane
Posted in Branding, Case Study, Crisis Management, Image, Reputation, Reputation Management, Reputation Rehabilitation | No Comments »
This is the second in a series of posts revisiting the essentials of online reputation management and looking toward the industry’s future. The first in the collection: Online Reputation Management Is Entering a New Era: What You Need to Know.
