Google’s announcement last week of “Me on the Web,” a new tool for online reputation monitoring, illustrates the enormity of the online reputation market. I’m testing it this week and still on the fence about how thorough it is. Some of the feedback online indicates some tweaking is needed.

The emergence of “Me on the Web” contributes to the bigger picture of universal concern about online privacy issues. Whether a private address, unflattering high school prom pictures or a social security number, your worry is justified.

This is a useful resource from Google about how to remove problematic information online and counteract content you otherwise have no control over. And if you haven’t visited our Reputation Issues enewsetter section, it provides a wealth of resources for everything related to online reputation management, including ways to protect your privacy.

More on “Me on the Web” soon.