Our new YouTube video, introducing the key principles of online reputation management, is up.
It is a companion piece to our Tumblr FAQ site, which provides a more comprehensive overview. Both are public service resources to help broaden understanding of this aspect of reputation management.
I hope you will find it useful.
Since coming under increased scrutiny for privacy-related issues, Google has published the “Good to Know” guide for protecting your online data. It may be a PR strategy to counteract criticism over its data mining of users, but it’s a useful one. “Good to Know” is divided into four sections, each with useful tips about protecting your privacy, data and other usage and content online. Not all of the information will be new to you, but a good amount of it is.
Our favorite is this section on how to browse the Internet in stealth mode. It requires you to use Google Chrome, our own preferred Internet browser. (Chrome is not infallible, though; to completely conceal your computer’s IP address when searching online, we recommend anonymizer. There are many good reasons for doing so, the main one being your computer’s IP address is concealed by advertisers wanting to track your interests.)
The Good to Know guide is a good one to bookmark and share with your colleagues – and your teenagers, if you have any.
Reputation management is becoming an increasing news topic.
To help contribute to greater understanding of reputation management issues, we have created a Tumblr FAQ about online reputation management.
I hope you will visit the site and share it with friends who may be looking for a quick-glance guide to the essentials of online reputation management. We will be continuing to add to it and welcome your input.
Social media plays an influential role in shaping online reputations. The more you understand the social media culture, the more you know which reputation management strategy is best for delivering your message.
Our January eNews addresses this issue by encouraging the use of social media consultants to help you glean more insight into the big picture of social media. Excellent ones abound. Most will consult on an hourly basis.
Social media strategist Eric Harr recently published a book that provides an invaluable guide to understanding the social media culture and how to engage with it. His article, “10 Simple Steps to Social Media Success,” offers a good introduction to his approach.
A strong social media program can be a valuable tool for increasing your digital footprint. Everyone has a different timetable and learning curve, so don’t feel remiss if you haven’t taken the time to become more aware of the social media platforms available to you.
Linking is on my mind a lot these days. So is the importance of having quality content to work with when creating and expanding an online presence.
Linking is the most important aspect of SEO (search engine optimization). SEO is the process of improving the visibility of a website or a web page in search engines via “natural” search results. (“Natural” search results are unpaid results, also called “organic,” “algorithmic” or “White Hat.” They are the ones favored by Google.) SEO is why one website appears at the top of a Google search when another hovers far below.
Linking is everything in online reputation management. Well, almost everything. Content is the other part of the equation. (more…)
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