Posts Tagged ‘New York Times’

How Jon Rimmerman’s Authenticity Led to a $30 Million Annual Business: A Case Study

Monday, October 15th, 2012

Jon Rimmerman writes a wry, witty, entertaining daily email extolling the pleasures of wines – recommending some, panning others. “The Pied Piper of Wine” built Garagiste — a $30 million a year wine sales business – after a series of such emails sent to his inner circle attracted fans through word of mouth. (The subscriber list now exceeds 130,000.) After reading about wines he recommends they can order bottles directly from him.

His story illustrates what can result from pairing passion, authenticity (his personality and writing style) and the Internet culture.

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The Power of Prestige: No Fiction Winner Demonstrates Pulitzer Prize’s Influence

Tuesday, May 1st, 2012

When the Pulitzer Prize winners are honored at Columbia University later this month, one category will be conspicuously absent. For only the 11th time in the prize’s 95-year history, its board did not award the Pulitzer Prize for Fiction. One might attribute such inaction to a dismal year in fiction writing, but the ensuing uproar of disapproval suggests that this is an issue of perception and influence rather than literary crisis.

Like other awards such as the Nobel Prize and the National Book Award, the Pulitzer Prize is important because we regard it as an authoritative and discerning arbiter of excellence. Since it is also so widely aspired to, it does more than honor extraordinary cultural achievement. It provides a quantifiable boost in sales to the sort of work that otherwise might not get the attention it deserves in the marketplace.

Strong influence leads to significant expectations

With such influence come significant expectations, though, and this year’s lack of a fiction winner has left many disappointed. Literary professionals are particularly incensed, including the Pulitzer jurors who read hundreds of submissions only see the board decline to recognize the three books they selected. “We were all shocked,” juror Susan Larson told NPR. “The Pulitzer is too prestigious and crucial an award to book lovers, authors and the publishing industry to be sporadically — and unaccountably— withheld,” wrote another juror, Maureen Corrigan, in the Washington Post.

Struggling publishers and booksellers were also understandably upset. “I can’t imagine there was ever a year we were so in need of the excitement it creates in readers,” author and bookstore owner Ann Patchett lamented in the New York Times. Many readers, too, were left empty-handed. Entertainment Weekly‘s Stephan Lee described how his “mother, whose first language is not English, would always buy and spend a painstakingly long time to read and understand the Pulitzer-winning novel each year.”

Ambiguity leaves room for negative conclusions

This isn’t the first Pulitzer-less year in fiction, but the prize’s administrators should consider the fallout. If guaranteeing a prize every year would compromise its integrity, they could consider implementing a more transparent selection process. It’s unclear whether the board deemed all of this year’s fiction finalists unworthy or merely failed to reach the majority consensus required to select a winner. Such ambiguity leaves room for too many negative conclusions.

Corrigan offers some additional suggestions in her Washington Post piece, including eliminating that majority requirement and simply letting the jurors make the call. “We were invited to serve on the jury because we’re recognized as being, in some way, literary experts,” she said. “Why, then, turn the final decision over to a board primarily composed of non-literary folk?”

New York’s literary community may find some solace in Mayor Bloomberg’s recent announcement of the new NYC Literary Honors. The silver lining for the publishing industry is that sales of all three Pulitzer fiction finalists are up. And bookworms now have not one but three great options for their next read, though none will bear that esteemed Pulitzer Prize stamp.

Online Reputation Management: What Every Parent Should Know

Sunday, March 27th, 2011

Cyberbullying among high school students has led to a rash of teen suicides. “Sexting,” a practice comprised of sending sexual photos, videos or texts from one mobile phone to another, is also prevalent among minors. It is the topic of this New York Times article.

Those and other actions can permanently brand teenagers online – and last far beyond adolescence. How can they rebuild an online reputation as they approach college, then graduate and begin a job search? If you are a parent, taking two steps can be useful reputation insurance for your children in later years. (more…)

“Dirty Little Secrets of Search”

Sunday, February 13th, 2011

If search engine optimization (SEO) interests you, so will David Segal’s in-depth NYTimes article about black hat SEO. Someone in the land of SEO marketing tipped him off to J.C. Penny’s domination of Google searches in the retail space. It helped explain why JCP made $17.8 billion in sales last year.

Segal dove deep into the “sprawling, subterranean world of ‘black hat’ optimization, the practice of raising the profile of a Web site with methods that Google considers tantamount to cheating.” It’s engrossing reading.

Google frowns on black hat techniques. Creating links to a site from “link farms” – fake sites-  are one.  There are lots of others, including these tricks and link schemes listed on Google’s Webmaster Central.) As Segal points out, none are illegal. But employing them may make Google drop a Web site from a top ranking to a lower one.