On September 27, Simon & Schuster will publish Jeff Jarvis‘ new book, “Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live.” Don’t wait until it is in stores. Order it now.
I just scanned a few pages over lunch at my desk. (Tofu with orange miso sauce, bulgar, green salad with fresh beets.) Jarvis’ book is about the value of what he calls the age of publicness. One passage from his introduction:
“….For companies, transparency can spark a virtuous cycle: Publicness demonstrates respect, which earns trust, which creates opportunities for collaboration, which brings efficiency, reduces risk, increases value, and enhances brands. Publicness is good business.”
Jarvis is one of the earliest proponents of the benefits of online openness. His blog, buzzmachine.com, has an enormous following. His first book, “What Would Google Do?”, explained how to function, develop and prosper in the Internet age. Reading “What Would Google Do?” enabled me to understand the transformative power of the Internet on business. Since then I have given several copies as gifts.
More on “Public Parts” later. For another point of view, here is Fortune writer Jessi Hempel‘s review.
