Personal branding is an essential aspect of reputation management. Tom Peters, the acclaimed “ur-guru” of management, describes a brand as:
“The description of what you stand for. A brand, described in an engaging and emotional way, can retain existing clients/customers as well as reach out for new ones.”
Yesterday on Twitter he said, “Personal branding is a TEAM SPORT. Your brand is exactly as powerful as your set of allies.”
As co-author of In Search of Excellence—the book that changed the way the world does business, often tagged as the best business book ever – he is in a position to know. If you haven’t read any of his sixteen books, they continue to be relevant. From his perch at the forefront of the “management guru industry” he invented, so is he.
All the more reason to check out his website and most recent book, The Little BIG Things: 163 Ways to Pursue Excellence.
