Jon Rimmerman writes a wry, witty, entertaining daily email extolling the pleasures of wines – recommending some, panning others. “The Pied Piper of Wine” built Garagiste — a $30 million a year wine sales business – after a series of such emails sent to his inner circle attracted fans through word of mouth. (The subscriber list now exceeds 130,000.) After reading about wines he recommends they can order bottles directly from him.
His story illustrates what can result from pairing passion, authenticity (his personality and writing style) and the Internet culture.