As Lizzie Widdicombe’s recent New Yorker article about Vice Media illustrates, YouTube has become the most important social media platform for reaching teens, 20- and 30-somethings.
It is also a major communications outlet for mainstream companies like Toyota, whose YouTube channel has attracted over 47 million views. (more…)
Authenticity is a hot topic these days. While some may see it as just the latest buzzword, its prevalence is more a sign of the times than a passing fad. It has emerged as an important issue in everything from the latest generation of wine consumers and popularity of vintage and hand-made markets like the Brooklyn Flea to Beyonce’s recent lip-syncing controversy and our most recent presidential election.
“We live in an age when people are moved less by spectacle and more by what they consider to be actuality—what feels real,” Michael Drew writes on the Huffington Post. Andrew Potter, author of The Authenticity Hoax, takes it one step further, attributing our quest for authenticity to “a world increasingly dominated by the fake.” (more…)
Coming off a lackluster quarter and a leveraged buyout deal, veteran computer company Dell is undergoing a period of transition.
As it moves away from the PC market to focus on its array of business services, though, Dell’s current trajectory can be traced back to one of the earliest social media crises. (more…)
In My Look, My Ego, My Brand, Ruth LaPerla looks at how stylish, self-promoting fashion bloggers are attracting lucrative product endorsement, TV and other contracts. (Andy Torres, shown here, blogs at Style Scrapbook.) Image is a big part of it. So is the content they create. Their blogs attract large online audiences who are both peers and consumers – the kind hotly sought after by fashion labels. Their personal style results in a front-row presence at prestigious fashion shows, where they are flanked by celebrities and fashion industry royalty whose own career rise often took decades. (more…)
Today’s Dealbook profiles Steven L. Rattner, the financier who manages Mayor Bloomberg’s assets, is a contributing writer for The New York Times Op-Ed page, the author of a monthly column for the Financial Times, the Economic Analyst for MSNBC’s Morning Joe and served as the lead auto advisor in the United States Treasury Department under President Barack Obama. Andrew Ross Sorkin details Mr. Rattner’s extensive achievements. But his focus is on how he rebounded from a low point in an otherwise stellar career. It is instructive reading, since few such careers progress seamlessly. (more…)
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