Apple’s first-quarter profit of $13.1 billion wasn’t good enough for investors, who sent the company’s stock down 11 percent on Thursday. While the view that the company’s years of rapid growth are leveling off was certainly a major factor in that reaction, a look at public perception and the state of Apple’s singular reputation can give us a more nuanced portrait of the company as it enters 2013. (more…)
Managing your image.
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Posts Tagged ‘Apple’
Googling yourself is a fundamental aspect of online reputation management.
If you Google using only your computer’s browser, though, you aren’t seeing an accurate picture of what comes up in searches when others research you. That’s because they may be using a different browser. Five dominate the market: Google’s Chrome, Firefox, Internet Explorer, Opera, and Apple’s Safari. (There are many other good ones; this consumer guide provides additional information.)
In most cases, every browser pulls up a different mix of online content when used to Google a topic. So what you see in your browser may be very different than what other people see. That’s why it is important to Google yourself with a different browser than the one your computer uses. All come with built-in browsers, but you can download any browser you want directly from the company that makes them. You can also download more than one.
Google’s Chrome Recommended
Google’s Chrome is on its way to becoming the lead browser in use. It is the fastest, has strong security, enables you to browse incognito and pulls up the most online pictures of a subject, which is one reason we like it. (According to our Google Analytics of visitors to this blog, more use Google Chrome than any other browser.)
Microsoft’s Internet Explorer is still one of the most common browsers used by computers, but what it comes up with is often far different from what Google Chrome and other browsers do. (It is also the most vulnerable browsers to hacking and malware.) So if Internet Explorer is your browser, it is especially important to Google yourself using another product.
To Google yourself thoroughly, use three browsers. We use Chrome, Internet Explorer and Safari. (If you only have time to try one, use Chrome; if you already use it, try Internet Explorer). The results they pull up will enable you to determine if your image delivers the content that reflects you accurately, or if you need to consider what is missing. It will take more time than using just one browser, but the results are well worth it. Clearing your browser’s cache before you conduct a search in your name will give you the most accurate results.
Bloomberg Businessweek writes that “Microsoft Tablet Must Shed Office Image to Challenge IPad.”
Microsoft is expected to soon begin previewing a tablet. But for too long the company been associated with the workplace, and it needs to build on the entertainment bona fides it established with the Xbox if it wants to compete with Apple in the tablet market.
For so long Microsoft had the image of being the business brand, and Apple as the lifestyle brand. But now that computers have become interwoven in all parts of our lives, the office is no longer enough.
The 13th annual Harris Poll Reputation Quotient (RQ) study of corporations was released this week, revealing a continuing erosion of trust in corporate leadership among consumers. Not all the news is bad: Apple has soared into the highest reputation rating in the poll’s history. (It is $509.46 per share as I write this.)
The Annual RQ surveys more than 17,000 members of the American general public. Respondents identify the 60 most visible companies, then rate their reputations on 20 different attributes. They are grouped into six different reputation categories: Emotional appeal, products & services, social responsibility, vision & leadership, workplace environment, and financial performance.
According to Harris, Apple has replaced Google as the top-ranked company – now still high as number two on the list. (It is $609.76 per share as I write this.) There was considerable shifting elsewhere. Financial institutions plummeted in rankings. Even Berkshire Hathaway, Warren Buffett’s company, sagged.
Pollsters found consumers are demanding more information and transparency from companies with which they plan to spend their money. They also value strong leadership, a longtime driver of reputation capital as well as valuation.