Posted by Shannon M. Wilkinson, April 26th, 2013
This is the third in a series of posts revisiting the essentials of online reputation management and looking toward the industry’s future. The first in the collection: Online Reputation Management is Entering a New Era: What You Need to Know. The second: What is Online Reputation Management? An Updated Definition.
CEO’s, celebrities and high-net worth individuals face special challenges regarding their online image. An abundant amount of information about them appears on the Internet—good, bad or indifferent—that, like everyone else, they have little to no control over. This now can include such personal data as home addresses.
Computer “bots” continually scan the Internet and collect the personal information of people who often don’t even realize their personal information is available. It is scoured from such public records as online telephone directories, driver license bureaus and the local courthouses that maintain legal records of property ownership. That has an impact on physical security as well as privacy. Read the rest of this entry »
Tags: celebrity online reputation management, CEO online reputation management, Online Reputation Issues Blog, Online Reputation Management, Reputation Communications, reputation management, Shannon M. Wilkinson
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Posted by Shannon M. Wilkinson, April 24th, 2013
This is the second in a series of posts revisiting the essentials of online reputation management and looking toward the industry’s future. The first in the collection: Online Reputation Management Is Entering a New Era: What You Need to Know.
Online reputation management entails establishing, maintaining, repairing and monitoring the publicly available online information about an individual or organization.
In its early days—the mid-1990s—online reputation management (ORM) focused on repairing malicious content: anonymous, negative online commentary posted on Internet forums and in the comments sections accompanying blogs and media platforms. Read the rest of this entry »
Tags: defined, Online Reputation Management, reputation, Reputation Communications, reputation management, shannon wilkinson
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Posted by Shannon M. Wilkinson, April 19th, 2013
This is the first in a series of posts revisiting the essentials of online reputation management and looking toward the industry’s future.
Online reputation management is exploding as an industry. As it has grown, so have its components, such as social media management and search-engine optimization, as well as reputation monitoring, which has become much easier to execute thanks to the renaissance in Big Data. There are reputation advisers, branding companies and crisis management firms announcing reputation management services, reputation monitors, global brand and reputation managers at mainstream and public companies, and SEO companies rolling out new reputation management tools.
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Tags: Online Reputation Management, reputation, Reputation Communications, Risk management, Search engine optimization, Shannon M. Wilkinson, social media management
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Posted by Shannon M. Wilkinson, April 17th, 2013
Powerhouse literary and entertainment agency ICM Partners is now offering its stable of best-selling authors and celebrities the option to self-publish—an option that not so long ago was only associated with authors that couldn’t get published any other way. The announcement shows the new importance of digital publishing.
This move by ICM isn’t just in response to the growing market for digital books. David Mamet, an ICM client and Pulitzer Prize-winning author featured in this article about the news, said he chose to digitally print his next book in order to have control over the marketing and promotion process. Read the rest of this entry »
Tags: David Mamet, Digital publishing, ebook publishing, ICM Partners, on demand publishing, Publishers Weekly, publishing, Shannon M. Wilkinson
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Posted by Shannon M. Wilkinson, April 13th, 2013
As Lizzie Widdicombe’s recent New Yorker article about Vice Media illustrates, YouTube has become the most important social media platform for reaching teens, 20- and 30-somethings.
It is also a major communications outlet for mainstream companies like Toyota, whose YouTube channel has attracted over 47 million views. Read the rest of this entry »
Tags: Amy O'Leary, Authenticity, JennaMarbles, Online Reputation Issues Blog, Reputation Communications, shannon wilkinson, Social media, Vice Media, YouTube
Posted in Authenticity, Internet, Social Media, YouTube | No Comments »
This is the third in a series of posts revisiting the essentials of online reputation management and looking toward the industry’s future. The first in the collection: Online Reputation Management is Entering a New Era: What You Need to Know. The second: What is Online Reputation Management? An Updated Definition.
