Google has the best reputation of nearly any company in the world. Reading “I’m Feeling Lucky: The Confessions of Google Employee Number 59,” by Douglas Edwards, helps explain why.
Edwards managed Google’s brand from 1999 to 2005. He is a witty writer with a hard-to-come-by slant on Google’s early days. His story is so entertaining I woke up at 6 am this morning to continue reading it.
From the start, Google’s founders strived to provide the best search experience for users. That goal came before profits. “If we can’t win on quality,” said Larry Page, “we can’t win at all.” The founders’ refusal to place marketing before the customer experience, helps explain why Google is one of the world’s most respected companies. Learning about how Google developed their Page Rank algorithm, indexing and based their search on link quality is also insightful.