About Us


Shannon M. Wilkinson, Founder & President

Shannon M. Wilkinson, a 20-year public relations veteran, has experience in all disciplines of public relations, including corporate, cultural, marketing, and internal and crisis communications, event management and social media.

She is the founder of Cultural Communications, a New York City agency. In 2009, after years of creating substantial online content for clients, she launched Reputation Communications as a separate firm dedicated to providing comprehensive reputation management services. With a team of five experts including designers, editors, IT specialists and writers, the agency services clients from the professional and private sectors. In September 2011, she merged Cultural Communications with that company to offer clients seamless access to a full range of capabilities.

She writes the "Reputation Issues" blog and monthly eNewsletter, and is available to provide media commentary on reputation management issues.

The April 2011 issue of Inc. magazine interviewed her to contribute commentary on how a $31 million Silicon Valley social media company successfully rebounded from a reputation issue.

Ms. Wilkinson is a member of the Reputation Institute,  the Public Relations Society of America and Toastmasters.



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FAQ

How is Reputation Communications different from other public relations and online reputation management companies?

Reputation Communications grew from the merger of an online reputation management firm that served mainly corporate clients and the boutique public relations firm Cultural Communications. Our communications expertise extends across both fields, allowing us to more effectively develop and expand visibility for our client’s brands, initiatives and reputations.

We have extensive experience publishing online content that incorporates SEO (search engine optimization) to lead search engine results. That includes creating dedicated websites, establishing a comprehensive social media presence and publishing Wikipedia profiles. We also have over a decade of experience arranging client coverage in media outlets ranging from CBS Sunday Morning and NPR to The New York Times and The Wall Street Journal. Clients benefit from our ability to execute campaigns that are specifically designed to meet their goals.

Who are your main clients?

We serve clients from the Fortune 500 and Forbes 500 lists as well as in business, industry and philanthropy.

Why is your small company size an advantage?

All aspects of our clients’ campaigns are handled by our experienced staff of highly skilled professionals. We provide the speed, privacy and outcomes that our clients require.

What can clients expect when working with you?

We understand the challenges the rapidly changing media environment presents. Clients can rely on our personal focus and our commitment to providing custom-tailored programs that deliver measurable results.